SensAte™
SensAte is our qualitative sensory and product guidance research tool.

SensAte uses qualitative research to provide  R&D  with clear guidelines on the ideal attributes desired for a new product or flavour variant. R&D can take the attribute learnings from SensAte and develop final prototypes to take into quantitative sensory testing.

Food Works™
Food Works is an innovative qualitative approach to new product development that brings the consumer together with the marketer and R&D in a focus group session.

The aim of Food Works is to provide guidance and early insight about consumers’ ideas and reactions to new product concepts, thus assisting in building and refining prototypes at the “front end” of the R&D process.