Real
Eyes™ is
a new research methodology which brings customers, marketers,
designers and sales personnel together. It allows
the client team to be at the coalface to listen to what
consumers think and feel about the products and to see
consumers interact with the product.
Making sense of the consumer's
reaction to design & fashion
Real Eyes is
a research technique designed specifically for the clothing
industry.
The research process is unstructured
and the client team interact with the customers. The
moderator is the facilitator making sure the discussions
stay on track, adding emphasis if needed and additional
probing if required and taking note of the comments being
made.
